Having designed and produced for numerous new active wear brands over the past 7 years, we have learned an enormous amount of what it actually takes to have those brands gain success.
We are fortunate to receive countless inquiries from entrepreneurs each week who are looking to create new active apparel lines. According to Fortune.com, the women’s active wear market totaled $15.1 billion in the 12 months that ended in August 2014, up 10% from the same period in the prior year, according to research firm The NPD Group. This segment does not seem to be slowing down anytime soon.
Here are some key factors to consider if you want to launch an active wear line:Read More