Having designed and produced for numerous new active wear brands over the past 7 years, we have learned an enormous amount of what it actually takes to have those brands gain success.

We are fortunate to receive countless inquiries from entrepreneurs each week who are looking to create new active apparel lines. According to Fortune.com, the women’s active wear market totaled $15.1 billion in the 12 months that ended in August 2014, up 10% from the same period in the prior year, according to research firm The NPD Group. This segment does not seem to be slowing down anytime soon.

Here are some key factors to consider if you want to launch an active wear line:

In design school, your inner design diva is nurtured to not restrict your creative freedom, to help you grasp your inner vision, and to get to know your aesthetic. Then you might learn how to keep that creativity in check and consider the business side of fashion. I went to Pratt in the early 90’s, and had a wonderful experience, but I did not learn anything about the business of fashion until years later.

It is crucial to learn how to control the cost of your garment. Your price point ensures your garment will actually be sellable, and make it to market. These 4 important items will affect the price of your garments.