During the depths of the winter, come thoughts of summer, sand and sun. Right after the holidays, swim line development should be starting. The bone chilling temps seem to be a motivating factor in prodding emerging designers to get moving on their new swim brand.

Here are some points to remember in launching a new swim line that could help you stay focused, on point and successful...

Having designed and produced for numerous new active wear brands over the past 7 years, we have learned an enormous amount of what it actually takes to have those brands gain success.

We are fortunate to receive countless inquiries from entrepreneurs each week who are looking to create new active apparel lines. According to Fortune.com, the women’s active wear market totaled $15.1 billion in the 12 months that ended in August 2014, up 10% from the same period in the prior year, according to research firm The NPD Group. This segment does not seem to be slowing down anytime soon.

Here are some key factors to consider if you want to launch an active wear line:

Fabrics are both inspiring and innovative. They help to set the theme of each line. Each season, fabric designers and mills create new color palettes, weaves and textures, fiber blends and printing techniques, lending fashion direction for the coming season.

We guide our clients in choosing the right fabrics for their product to achieve the desired finished product and price point. Starting with reliable and knowledgeable sources, and looking for these 5 items will save you a lot of heartache and money as you move through the design and production process.